About this episode

The episode discusses how to incorporate direct response elements into content marketing to achieve better results.

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results. Nathan asked me if we could a completely different version of the show, where we focus on including direct response elements in our content marketing. I thought that was a great idea! So, we’ll do that, and cover the use of direct response thinking and techniques in social media, articles, videos and emails. RESOURCES My books: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Breakthrough Copywriting https://www.amazon.com/dp/1548706957 Mentoring: https://garfinkelcoaching.com

People in this episode

Host: David Garfinkel

Topics covered

• content marketing
• direct response
• social media
• marketing techniques
• copywriting

Keywords

• content marketing
• direct response
• social media
• copywriting
• marketing techniques

Mentioned in this episode

Organizations: garfinkelcoaching.com

Books & works: The Persuasion Story Code, Breakthrough Copywriting

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