About this episode

Andrew Gould shares his journey from sales to copywriting and the importance of understanding the audience.

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing compared to that of Dan Kennedy. He looked up Dan and found what he had to say interesting. But he didn’t become a copywriter or a marketer at the time. Instead, he finished his degree and went from job to job for a few years until he landed in sales, where he ended up doing really well. 12 years after his first internet posting came the crash of 2009. Andrew Gould was the top salesman at his company at the time. But the company itself went under, and Andrew was out of a job. It was then he remembered Dan, and found his way into copywriting. That was 17 years ago. Since then, Andrew has racked up about $150 million in sales for his clients. He’s always been a freelancer and he’s written copy for companies in niches ranging from self-defense to joint mobility to power generators. He’s also taken several hobby businesses from a few thousand dollars a month to $50K and even $100K a month. Copywriters Andrew has coached have had multiple six-figure launches across a wide variety of niches…

People in this episode

Host: David Garfinkel

Guest: Andrew Gould

Topics covered

• copywriting
• sales
• marketing
• human nature
• freelancing
• research

Keywords

• copywriting secrets
• sales success
• freelance copywriter
• Dan Kennedy
• audience research
• marketing strategies

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