About this episode

In this episode, Philippa Craddock discusses what makes a strong newsletter for creative businesses and why many fail.

Let's talk about newsletters. Specifically, what makes a really good one for your creative business. And more importantly, why so many of them don't work. In this episode I share what i've been noticing from the newsletters I love the most right now, what's working in my own, and exactly what separates the ones people genuinely look forward to from the ones that quietly get ignored. Key Moments: [00:00] Introduction: What makes a good newsletter, and why so many don't work [01:11] Three newsletters I have been reading and why they're brilliant [04:46] What I am working on in my own newsletter right now and the platform i use [08:55] The Data: Why newsletters are quietly outperforming social media right now [11:42] Three things that make a really strong newsletter [14:12] Why handing your newsletter voice to AI is one of the most costly things you can do for your creative business [18:16] Where people are going wrong [20:58] Why your newsletter is the thing that changes everything when you finally have something to offer Notable Quotes: "Your website is your home. Your newsletter is how you keep the door open." Resources Mentioned: Read: This Week's Full Journal Post Newsletter…

People in this episode

Host: Philippa Craddock

Topics covered

• newsletters
• creative business
• marketing strategies
• social media
• AI in business

Keywords

• newsletter
• creative business
• marketing
• social media
• AI

Mentioned in this episode

Organizations: Skye McAlpine, Ella Mills, Rick Mulready, The Bright Line, The Base Notes

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