137. WHAT'S THE SO WHAT?

About this episode

Philippa Craddock discusses the phrase 'What's the so what?' with a florist who transitioned from banking to the flower business.

I had a conversation this week with a florist who spent 20 years in banking before starting her flower business. And she mentioned this phrase they used to use at JP Morgan. "What's the so what?" And it's a really interesting question, Listen in to find out more as it very much applies directly to how we manage our creative businesses. Resources Mentioned: Read: This Week's Full Journal Post Link: The Six Month Programme - The Bright Line Link: The Base Notes Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com Share Your Insights: What's your so what? I'd love to hear from you. Pop over to I nstagram and send me a DM. I always love to know your thoughts and insights after listening to any episode Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings, all designed to help you build your creative business around what you naturally do best.

People in this episode

Host: Philippa Craddock

Guest: florist

Topics covered

• creative business
• entrepreneurship
• banking
• floristry
• business management

Keywords

• creative strengths
• business management
• florist
• JP Morgan
• entrepreneurship
• marketing

Mentioned in this episode

Organizations: JP Morgan

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