146. THERE'S NO ONE RIGHT WAY TO MARKET A CREATIVE BUSINESS
About this episode
Philippa Craddock discusses the pressures of marketing a creative business and offers insights on how to grow authentically.
There's a quiet pressure almost every creative business owner carries, The sense that everyone else has worked out the right way to do this, and that you're somehow behind. Post more. Show up more. Be more visible. I spent a week going right to the source of one of those "shoulds", fully expecting to come back convinced. Instead I came back with something far more freeing: and a question I think changes everything about how you choose to grow from here. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The low hum of pressure underneath almost all creative marketing, where it actually comes from, and why it has so little to do with whether you're doing enough ◼️ The question worth sitting with whenever something new seems to be working for everybody else and the instinct it quietly protects you from ◼️ Why two people could look at the very same business and give completely opposite advice and both be entirely right ◼️ What I decided to do in my own business afterwards and why I'm choosing an order most people wouldn't expect ◼️ The single most effective way I know to grow a creative business and why it's neither of the things everyone keeps pushing RESOURCES MENTIONED: This Week's Full Journal…
More episodes of CREATIVE STRENGTHS
- 151. WHY WE CAN'T SEE OUR MOST VALUABLE THING
- 150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU
- 149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK
- 148. GETTING CLEAR ON YOUR CREATIVE BUSINESS
- 147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS)
- 145. YOU BUILT A REAL BUSINESS: NOW LET YOURSELF RUN IT
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