150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU
About this episode
Philippa Craddock discusses how to maintain authenticity and warmth in your marketing to attract the right audience.
There's a moment I see again and again: a creative starts talking about their work, and they simply light up, the passion pours out, and the person listening is quietly won over without a single thing being pitched. And then that same person looks you up online, and somehow all that warmth has gone a little quiet. The lovely part is that this is one of the best problems to have, because the very thing that draws people in when you talk is already yours, it just needs a way onto the page. And this week, I'll help you find it. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The moment, over dinner or on a call, when you quietly win someone over, without pitching a single thing ◼️ Why the warm, 'alive you' so often goes quiet the moment it reaches your website and what's really happening when it does ◼️ The reason your personality isn't a nice extra sitting on top of your marketing, but one of the most distinctive things you have ◼️ What it does for the right person when they experience the same 'you' at every step: the post, the profile, the page, the call ◼️ The small, easy thing to try this week: Far gentler than the 'careful writing' you've probably been making yourself do RESOURCES…
More episodes of CREATIVE STRENGTHS
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- 149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK
- 148. GETTING CLEAR ON YOUR CREATIVE BUSINESS
- 147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS)
- 146. THERE'S NO ONE RIGHT WAY TO MARKET A CREATIVE BUSINESS
- 145. YOU BUILT A REAL BUSINESS: NOW LET YOURSELF RUN IT
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