How Kamala’s Campaign Went Viral with Parker Butler
About this episode
In this episode, Keith interviews Parker Butler about the viral strategies used in Kamala Harris's campaign and their implications for brands.
Send us Fan Mail In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement. We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale—and what brands can learn from it. Parker shares behind-the-scene...
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