How TikTok Is Rewriting the Entertainment Playbook

About this episode

Beatrice Mustocea discusses the evolution of creator partnerships and the impact of TikTok on the entertainment industry.

Send us Fan Mail We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the nex...

People in this episode

Host: Creator Economy Live

Guest: Beatrice Mustocea

Topics covered

• TikTok
• creator partnerships
• entertainment industry
• influence
• real-world impact

Keywords

• TikTok
• creator economy
• influence
• entertainment
• partnerships
• film
• TV

Mentioned in this episode

Organizations: TikTok, Google, LinkedIn

Places: Manchester

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