Inside the Rise of B2B Creators with Fiona Turko

About this episode

Fiona Turko discusses the evolution of B2B influencer marketing and the strategies brands are adopting.

Send us Fan Mail B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, why now is the inflection point, and what brands are getting right (and wrong). We also dig into Zapier’s Outpost event, what she’s building at Gamma, and the creators and companies pushing the space forward. Plus, we cover the latest he...

People in this episode

Guest: Fiona Turko

Topics covered

• B2B influencer marketing
• creator partnerships
• B2C playbook
• brand strategies
• event insights

Keywords

• B2B
• influencer marketing
• creator economy
• Gamma
• Zapier
• event
• partnerships

Mentioned in this episode

Organizations: Gamma, Zapier

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