About this episode

In this episode, Kim Derrick Rozdeba discusses the Five Cs of Branding and his dual identity as a corporate branding strategist and a fiction writer.

In the 40 th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of branding, and the challenges and triumphs of brand consistency. CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba The discussion opens with Derrick’s intriguing dual identity: “Kim,” his fictional writing persona, and “Derrick,” his corporate branding strategist persona. This dual perspective reflects the balance between creative storytelling and strategic external communications—an interplay central to modern marketing communications. He shares how he crafted his debut novel Balance of Evil while simultaneously shaping Fortune 500 brands through strategic planning, internal communications, and executive influence. The Five Cs of Branding Derrick…

People in this episode

Hosts: Brent Bowen, Matt Tidwell

Guest: Kim Derrick Rozdeba

Topics covered

• brand identity
• professional development
• branding
• community
• marketing communications

Keywords

• branding
• Five Cs
• professional development
• Fortune 500
• marketing

Mentioned in this episode

Organizations: Estee Lauder

More episodes of CultivatED Marketer

• CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs · May 28, 2026 · 52 min
• CultivatED Marketer Ep. 46 — What Separates Visionary Leaders with Lacey Graverson · May 14, 2026 · 39 min
• CultivatED Marketer Ep. 44 —  Sensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert · March 26, 2026 · 56 min
• CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison · March 12, 2026 · 48 min
• CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications · January 29, 2026 · 50 min
• CultivatED Marketer Ep. 41 —  Why Event Marketing Is Making a Massive Comeback with Jonathan Mast · January 15, 2026 · 39 min

Explore listener stats, chart rankings, contacts and more on the CultivatED Marketer podcast page.