About this episode

This episode features Mary-Catherine Reinert discussing sensorial marketing and its impact on branding in the hospitality industry.

In the 44 th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules. CultivatED Marketer Ep. 44 — Sensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert Mary-Catherine Reinert, or “MC” as she’s known, didn’t enter marketing through the front door. She came, as she puts it, through the loading dock. Her career began in corrugated packaging design, evolved through luxury event creation, and ultimately led her to found Fortissima , where she helps boutique hospitality and lifestyle brands build deeper, more intentional connections with their audiences through a framework she calls sensorial marketing. What Is Sensorial Marketing and Why Does It Matter? MC opens the conversation with a…

People in this episode

Hosts: Brent Bowen, Julie Masson, Matt Tidwell, PhD

Guest: Mary-Catherine Reinert

Topics covered

• Sensorial Branding
• Bold Identity
• Future of Marketing
• Multi-sensorial Marketing
• Boutique Hospitality
• Marketing Career Advice

Keywords

• Sensorial Marketing
• Brand Experience
• Marketing Insights
• Luxury Event Creation
• Audience Connection
• Branding Strategies

Mentioned in this episode

Organizations: Fortissima

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