About this episode

Jonathan Mast discusses the resurgence of event marketing and shares strategies for making events impactful.

In the 41 st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips for anyone looking to make their events memorable and impactful. With more than 17 years of experience across digital media, branding, and external communications, Jonathan brings practical insights for communications professionals looking to sharpen their skills and grow their careers. CultivatED Marketer Ep. 41 — Why Event Marketing Is Making a Massive Comeback with Jonathan Mast Jonathan’s path into event marketing was unplanned – but transformative. While working at Sedgwick, he noticed missed opportunities to extend the value of live events beyond the room. That realization sparked new strategies such as post-event video content, live social engagement, and follow-up storytelling that strengthened both external communications and audience trust. This…

People in this episode

Hosts: Brent Bowen, Matt Tidwell

Guest: Jonathan Mast

Topics covered

• event marketing
• AI in marketing
• professional development
• communications
• audience engagement

Keywords

• event marketing
• AI
• communications
• audience trust
• post-event engagement
• marketing strategies

Mentioned in this episode

Organizations: Sedgwick

Places: Kansas City

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