Jonas Berggren - Transcom - What Makes Customers Love A Brand?

About this episode

Jonas Berggren discusses the factors that create lasting customer loyalty to brands.

What makes a customer love a brand? It is a simple question, but it quickly becomes complicated. People often reach for the obvious examples. Apple customers lining up overnight for the latest iPhone. Harry Potter fans queuing in costume outside bookshops. Lego fans who pass their love of the brand from one generation to the next. Jonas Berggren, Chief Client Officer EMEA at Transcom, explores this question. What connects the best brands with customers and building a relationship that can last for many years? https://www.linkedin.com/in/jonasberggren2/ https://www.transcom.com/

People in this episode

Hosts: Mark Hillary, Peter Ryan

Guest: Jonas Berggren

Topics covered

• customer loyalty
• brand love
• customer relationships
• marketing
• business strategy

Keywords

• customer love
• brand loyalty
• Transcom
• marketing strategies
• customer relationships

Mentioned in this episode

Organizations: Transcom, Apple

Products: iPhone, Lego

Books & works: Harry Potter

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