God's Endorsement
About this episode
The episode discusses the impact of endorsements by prominent figures like presidents on consumer behavior and sales.
One of the best ways to market an item is to have the President of the United States use it. I remember President Obama bringing back to the White House one day hamburgers from a certain chain, gave it to the staff people, and all of a sudden the sale of burgers at that chain rose dramatically. Recently, President Trump was quoted in the Wall Street Journal as falling in love with a brand of affordable leather dress shoes. I understand that he gives them away to a lot of agency heads, lawmake...
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