The Value of Creativity
From Daily Got a Minute Message with John Ed by John Ed Mathison
June 5, 2026 · 1 min
About this episode
The episode discusses the value of creativity in life and business, featuring Andrew Hiers, a car salesman who uses his opera singing skills for advertising.
Creativity is a great asset in life. It also will help you in your business. Andrew Hiers is a car salesman in Cocoa, Florida. To advertise cars he wants to sell, he uses his skill as a classically trained opera singer. He makes a video of himself performing a robust aria in his bass-baritone voice while standing in the car lot. He makes up the words for the sale and records it. These videos go viral and you can imagine he has a lot of people who come in and want to hear him sing and look at ...
People in this episode
Host: John Ed Mathison
Guest: Andrew Hiers
Topics covered
- creativity
- business
- advertising
- music
- sales
Keywords
- creativity
- business
- advertising
- opera
- sales
- viral videos
- Cocoa Florida
Mentioned in this episode
Places: Cocoa, Florida
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