About this episode

Brandon Hardison discusses strategies for addressing the technician shortage in the automotive industry.

In this episode of Dealer Talk with Jen Suzuki , Brandon Hardison, Executive Leader of Jim Ellis Automotive Group shares a powerful, real-world blueprint for solving one of the industry's biggest challenges: technician hiring and retention. With over 22 dealerships and a strong people-first philosophy, Brandon breaks down how proactive community engagement, partnerships with work-based learning programs, and internal development systems can transform a struggling hiring pipeline into a thriving talent engine. From visiting high schools and career fairs to creating dealership-hosted educational events, he reveals how forward-thinking leaders can attract younger talent before they ever enter the workforce. This conversation goes beyond theory, highlighting the importance of coaching, patience, and leadership accountability in building loyal teams and long-term success. If you're serious about fixing technician shortages, strengthening your culture, and creating sustainable growth, this episode delivers actionable strategies that any dealership—big or small—can implement immediately. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 |…

People in this episode

Host: Jen Suzuki

Guest: Brandon Hardison

Topics covered

• technician shortage
• hiring strategies
• community engagement
• work-based learning
• leadership accountability

Keywords

• technician hiring
• retention
• community engagement
• educational events
• talent development

Mentioned in this episode

Organizations: Jim Ellis Automotive Group, eDealer Solutions

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