The Biggest Mistake Salespeople Make on Every Call!

The Biggest Mistake Salespeople Make on Every Call!

April 22, 2026 · 12 min · Season 34 · Episode 3

About this episode

Jen Suzuki discusses the critical mistake salespeople make by quoting prices too quickly and how to improve sales conversations.

Sales teams… this is the moment where deals are won or lost and most don't even realize it. In this episode of Dealer Talk with Jen Suzuki , Jen breaks down one of the biggest mistakes happening in dealerships every single day: quoting price too fast. Customers ask for price. You give it. Conversation over. But what if that one moment is exactly where you lost control of the deal? This episode is all about the mindset shift that separates average reps from top 10% performers. You'll learn how to guide the conversation instead of reacting to it, how to redirect price questions without sounding evasive, and how to build value before ever talking numbers. Because here's the truth… fast answers don't win deals. Better conversations do. If your team is constantly battling price shoppers, losing gross, or struggling to get customers to engage… this is the fix. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx Check out our sponsors! LotLinx.com is a VIN Management Platform that…

People in this episode

Host: Jen Suzuki

Topics covered

Keywords

Sponsors

LotLinx.com, Matador.ai, ZukiTalk.com

Mentioned in this episode

Organizations: eDealer Solutions

More episodes of Dealer Talk With Jen Suzuki

Explore listener stats, chart rankings, contacts and more on the Dealer Talk With Jen Suzuki podcast page.