Inside the big business of the creator economy, with Ali Berman and Raina Penchansky
About this episode
Nilay Patel interviews Ali Berman and Raina Penchansky about the creator economy and talent representation at United Talent Agency.
Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what the machinations of being a top creator actually look like in practice. Read the full interview transcript on The Verge. Links: The power brokers behind the $250B influencer economy | Wall Street Journal The Influencer Cliff | Carmen Vicente (TikTok) UTA Unveils Upscale Office for Creators | The Hollywood Reporter YouTube Stars Breach Hollywood’s Most Gilded Gate | New York Times CAA, TPG form holding company to acquire creator-led businesses | Variety How creator talent agencies are evolving into multi-platform operators | Digiday Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt; this episode was edited by Xander Adams. Our editorial…
People in this episode
Host: Nilay Patel
Guests: Ali Berman, Raina Penchansky
Topics covered
- creator economy
- talent representation
- influencer business
- up-and-coming talent
- durable businesses
- agency operations
Keywords
- creator economy
- influencers
- talent agency
- business strategies
- UTA
- content creators
- influencer marketing
Mentioned in this episode
Organizations: United Talent Agency, The Verge, Wall Street Journal, Carmen Vicente, The Hollywood Reporter, New York Times, Variety, Digiday, Vox Media Podcast Network, Breakmaster Cylinder
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