The CMO is a dying role, says Digitas' Amy Lanzi
About this episode
Nilay Patel interviews Amy Lanzi about the evolving role of the CMO and the impact of AI and the creator economy on marketing.
We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France. There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works. Read the full interview transcript on The Verge. Links: The Influencer Cliff | Carmen Vicente (TikTok) The Wrong Promises | Publicis Groupe (YouTube) You can just tell the Instagram algorithm what you want now | The Verge How brands and creators are fighting for your attention and money | Decoder (2025) How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
People in this episode
Host: Nilay Patel
Guest: Amy Lanzi
Topics covered
- AI
- creator economy
- future of marketing
- advertising
- influencer marketing
Keywords
- CMO
- marketing
- AI
- advertising
- influencer
- creator economy
- Cannes Lions
Mentioned in this episode
Organizations: Digitas North America, Uber, The Verge, Vox Media Podcast Network, Publicis Groupe
Products: Decoder, Instagram, TikTok
Places: Cannes Lions, south of France
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