#0422 – Crisis Is Coming. Are You Ready? With Stephanie Craig

About this episode

The episode discusses crisis management and preparedness with Stephanie Craig, emphasizing the importance of mindset over checklists.

Crisis Is Coming. Are You Ready? Every leader will face a crisis. The question is whether you’ll be prepared—or caught off guard. In this episode of Deep Leadership, I sit down with Stephanie Craig, President of Kith, to talk about what most leaders get wrong about crisis management—and how to fix it before it’s too late. Stephanie shares why crisis preparedness is a mindset, not a checklist, and how trust, clarity, and communication determine whether your organization survives—or comes out stronger. We also dive into: Why most companies treat crisis prep like a “check-the-box” exercise The difference between your brand and your reputation (and why it matters) How to build trust before a crisis hits Real-world examples of companies that turned potential disasters into wins Practical ways small and mid-sized businesses can prepare without massive budgets If you lead a team, run a business, or want to become a better leader—this is a conversation you can’t afford to miss. Connect with Stephanie Craig:🌐 Website: https://kith.co📊 Crisis Resilient 365: https://crisisresilient365.com💼 LinkedIn: https://www.linkedin.com/in/craigstephanie/ Sponsors…

People in this episode

Host: Jon S. Rennie

Guest: Stephanie Craig

Topics covered

• crisis management
• leadership
• preparedness
• trust
• communication
• business strategy

Keywords

• crisis
• leadership
• preparedness
• trust
• communication
• business
• strategy
• reputation
• resilience

Sponsors

Cadre of Men, Farrow Skin Care, Salty Sailor Coffee Company, Leader Connect

Mentioned in this episode

Organizations: Kith, Crisis Resilient 365

More episodes of Deep Leadership

• #0436 – Why the Best Leaders Stop Trying to Control Everything with Yining Wang · June 4, 2026 · 41 min
• #0435 – Why Your Excuses Are Holding You Back with Patrick Engasser · May 30, 2026 · 43 min
• #0434 – Why High-Trust Teams Outperform Everyone Else with Dr. Dennis Reina & Dr. Michelle Reina · May 21, 2026 · 43 min
• #0433 – Why Innovation Fails Without the Right People with Dr. Bruce Vojak · May 17, 2026 · 39 min
• #0432 – Why Authentic Leadership Is So Hard at Work with Dr. Rashidah Leverett · May 14, 2026 · 37 min
• #0431 – Why High Performers Will Win in the AI Era (and Others Won’t) with Jacob Morgan · May 9, 2026 · 36 min