Delivering Marketing Joy Episode 607 - Targeting the Right Audience

Delivering Marketing Joy Episode 607 - Targeting the Right Audience

July 8, 2026 · 14 min

About this episode

Jon Benson joins Kirby Hasseman to discuss targeting the right audience and leveraging AI in marketing.

In this week's episode of Delivering #marketingjoy Jon Benson joins the show to discuss the birth of the video sales letter, humanizing AI in marketing, targeting the right audience, aligning messaging with ideal customers, and leveraging AI as a business partner. Listen now!

More episodes of Delivering Marketing Joy

Explore listener stats, chart rankings, contacts and more on the Delivering Marketing Joy podcast page.