The Death of Good Enough Merch (And Why It Matters)
About this episode
The episode discusses the evolution of branded merchandise and the importance of consistency in marketing strategies.
In this episode of Better Merch… Better Marketing, Jade and Kirby kick things off with a lighter conversation about what they've been watching this summer before diving into three topics that every business should be thinking about. First, they discuss why "good enough" branded merchandise isn't good enough anymore. Expectations have changed, and simply putting a logo on an average product isn't enough to create lasting impressions. They explore how using the Merch Pyramid can help you create more intentional, memorable branded merchandise that people actually want to keep and use. Next, they tackle what we believe is a common misconception in business: most companies don't have a marketing problem—they have a decision problem. they talk about why constantly changing your branding, messaging, or direction weakens your identity and why consistency across every customer touchpoint is one of the biggest competitive advantages a business can have. Finally, they feature this week's Product of the Week: the Medium American Made Iced Coffee Cooler, and share why products like this continue to create lasting brand impressions. Whether you're looking for better branded merchandise…
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