The $100B Question | Can Brands Beat Netflix For Attention?
From DesignRush Podcast by DesignRush Podcast
February 25, 2026 · 25 min · Season 1 · Episode 128
About this episode
In this episode, Andy Willers discusses how brands are competing for attention in a landscape dominated by entertainment platforms like Netflix and TikTok.
Advertising doesn’t work the way it used to.Attention does.In this episode of the DesignRush Podcast, Andy Willers, Co-Founder & CEO of Favoured, explains why brands are no longer competing with ads, they’re competing with Netflix, creators, and TikTok for time.Marketing hasn’t just changed formats. It has changed expectations.We discuss:• Why entertainment-first platforms changed marketing forever• Why viral content often fails to drive revenue• Why views don’t equal growth• How brands must balance entertainment with value• Why B2B marketers can learn from B2C brands• How to convert attention into measurable business impactAndy shares how brands like Durex, Snapfish, and Snag Tights combine performance marketing with creative storytelling, and why attention without strategy leads to wasted growth.If your marketing gets views but not conversions, this episode will shift how you think.Subscribe for weekly conversations on marketing strategy, branding, growth, and business performance.
People in this episode
Guest: Andy Willers
Topics covered
- marketing strategy
- attention economy
- content creation
- B2B marketing
- branding
- business performance
Keywords
- advertising
- viral content
- performance marketing
- creative storytelling
- business impact
- views vs growth
Mentioned in this episode
Organizations: Favoured, Durex, Snapfish, Snag Tights, Netflix, TikTok
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