The $100K Mistake Every CEO Makes With Press Releases
About this episode
This episode discusses the common mistakes CEOs make with press releases and how to effectively use them for brand growth and sales.
Discover how to accelerate your brand’s discovery and growth at https://www.designrush.com In this episode of the DesignRush Podcast, host Kia Johnson sits down with Steve Turner, Founder of Solomon Turner PR. We break down the practical business blueprints used to launch tech brands, establish top-of-mind awareness, and drive direct sales revenue. You will learn: Why building early market trust is the foundation for scaling a company How to manage a 5-year growth plan without hitting standard business plateaus How to capitalize on major, timely news events for sudden brand exposure Why turning media coverage into active sales tools is critical for closing B2B deals What CEOs must stop doing with generic press releases to protect their brand authority Free DesignRush resources to go deeper: Learn how PR pricing works in 2026 and what brands should consider when planning campaigns for local, national, or long-term visibility: https://www.designrush.com/agency/digital-marketing/trends/pr-cost Explore AI tools that can help PR teams monitor brand visibility, manage reputation signals, support media outreach, and improve modern communications workflows…
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