Your Brand Doesn't Exist to AI (And That's the Problem)
About this episode
The episode discusses the impact of AI on brand perception and trust in the buyer journey.
Your next buyer may form an opinion about your brand before they ever visit your website. In the age of ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, companies are no longer judged only by what they publish, but by how AI systems interpret, summarize, and recommend them. In this episode of the DesignRush Podcast, host Kia Johnson sits down with Jordan Brannon, President and Co-Founder of Coalition Technologies, to explore what happens when AI becomes the first stop in the buyer journey and the first filter for brand trust. Jordan explains why some companies are invisible or misrepresented in AI-generated answers, how unclear brand signals can confuse large language models, and why technical blockers can prevent AI tools from accessing the information brands need them to understand. He also breaks down the “webless web,” where buyers may compare options, evaluate credibility, and move toward a decision inside AI platforms before clicking through to a company website.
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