Nobody Cares About Your Views
About this episode
Cyd and David discuss the pitfalls of social media for hairdressers and the importance of focusing on value over views.
Social media was supposed to be a tool for your business. Somewhere along the way, it became the place we measure our success, compare ourselves to everyone else, look for community, consume endless information, and decide whether or not we're doing enough. In this episode, Cyd and David talk about what happens when hairdressers start confusing views with value, why going viral doesn't necessarily mean you're making money, cancel culture, the fear of being perceived online, and why consuming too much content might actually be making you worse at creating it. They also get into the shift they're seeing away from traditional social media and toward smaller, intentional online communities. Because the goal isn't to disappear from the internet. It's to stop letting the internet run your business. That's exactly why they created the Hairdresser Business Club and the DTH app: a place for hairdressers and salon owners to get education, ask questions, connect with people who actually understand this industry, and build better businesses without relying on Instagram to be their teacher, community, and measuring stick. Use social media to grow your business. Then get the hell off of it…
More episodes of Destroy The Hairdresser
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- The Proof Is in the Profit
- The Weirder the Salon, the Better the Business with Guest Katya Yoshida
- The Hairdresser's Confidence Gap
- Your stylist accepted a new job. They weren't kidnapped.
- She Built a Business for Freedom. Then Cancer Tested It. With Guest: Elma Siljkovic
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