Destroy The Hairdresser

Kelly Clarkson walked into a small business in Brooklyn, had a bad experience, and somehow David has turned the entire situation into a conversation about what's wrong with customer service in the salon industry.And honestly? He's got some thoughts.This week, David is flying solo and using the Kelly Clarkson controversy to unpack something we've been talking about at Destroy the Hairdresser for years: a great client experience has absolutely nothing to do with how much money you're spending on the things you think make your salon professional.A front desk doesn't automatically mean good customer service. Neither does a retail wall, someone answering the phones, or another team meeting about the client experience.What actually matters? Emotional intelligence, critical thinking, and hiring people who genuinely understand what it means to take care of someone.David also gets into the difference between empathy and sensitivity, why some hairdressers seem to build their books effortlessly while others struggle, and the one question he thinks every salon owner should be asking when hiring: Do they get it?Because you can teach someone your systems, give them the scripts, and show them exactly what to do. But if they don't understand the bigger picture, none of it matters.Ready to rethink the way you're running your salon?Join us inside the Hairdresser Business Club, where we're challenging outdated industry standards and helping hairdressers and salon owners build businesses that actually work.And if you're curious about our methods but aren't quite ready to jump in, David is hosting a free class series breaking down the systems and philosophies behind Destroy the Hairdresser.Come learn something. Ask the hard questions. And maybe rethink everything you thought you knew about running a salon.

What if half the things you’ve been told your salon needs are actually just costing you money?This week, Cyd and David are doing what they do best: questioning everything the beauty industry has decided is “normal.”Retail shelves. Affiliate links. Brand deals. Business tools. Expensive education. Calculators disguised as revolutionary technology. And yes, even the difference between saying you “made” $60,000 in retail versus actually looking at how much of that money ended up as profit.Because bringing money into your business and actually making money are two VERY different things.They also get into why salon owners can have packed books, great revenue, a busy team—and still have nothing left after the bills are paid. And why sometimes the thing standing between you and a more profitable business isn’t another class, system, or shiny new subscription.It’s being willing to question the way you’ve always done things.If you’re listening to this thinking, “Cool, but I have no fucking idea what I should actually change in my business,” that’s exactly what our coaches are here for.Book a free coaching call with DTH. Talk to an actual human about what’s happening inside your salon, where your money is going, what isn’t working, and what might need to change.No generic business advice. No pretending everything is fine. No selling you another calculator.Just a conversation about your actual business.Book your free coaching call with Destroy The Hairdresser and let’s figure out what the hell is going on.

If Cyd lost every single client tomorrow and had to rebuild her clientele from zero, she wouldn't start with the algorithm.In this episode, Cyd breaks down the five things she'd do again to build demand: becoming memorable, talking to actual humans, ditching outdated ideas of "professionalism," asking for referrals, and becoming known for something.Because Instagram will change. Algorithms will change. Platforms will come and go. But people still buy from people they know, like, and trust.If you're struggling to build a clientele—or you're posting constantly and wondering why it isn't translating into business—this episode is your reminder to get back to the fundamentals that actually make someone choose you.Want help putting it into practice? Inside the Hairdresser Business Club, Cyd teaches social media, branding, marketing, and business strategy every Monday. The Club is currently $40/month and increases to $99/month on October 1st. Join before the price changes and keep your $40 membership rate for as long as you remain an active member.