The Weirder the Salon, the Better the Business with Guest Katya Yoshida
About this episode
Katya Yoshida shares her journey of building a unique salon that reflects her true vision and challenges traditional salon norms.
What happens when you stop trying to build the salon you think you're supposed to own and build the one you actually want? In this episode, David sits down with Destroy the Hairdresser student and Capybara Hair Lounge owner Katya Yoshida to talk about her journey from nearly leaving the industry altogether to building one of the most unapologetically unique salons we've seen. Katya shares how discovering DTH challenged everything she thought she knew about pricing, salon ownership and what a "professional" salon was supposed to look like. They get into hourly pricing, gratuity-free culture, station sharing, hiring, commission in California and how she's built an eight-chair salon with a team that continues to grow. But this episode is really about what happens when you stop watering down the weird idea. Katya built a salon named after a giant rodent, filled it with creatives, anime lovers, gamers and self-proclaimed weirdos, and created a business that finally feels like her. Two years in, both she and her husband are able to take paychecks from the business, she was able to leave the country with her family for two weeks without the salon falling apart, and she's still…
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