We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead)
About this episode
In this episode, the hosts discuss effective outreach strategies as an alternative to 'spray and pray' tactics.
If “spray and pray” doesn’t work, what do we do instead? In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how journalists work to rethinking what a “win” really is.
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