About this episode

Emma Thumann discusses what makes agency stories newsworthy and how to effectively pitch to journalists.

In this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering, from the pitch that caught her attention to why it turned into a follow-up piece a year later. We also get into what helps (and hurts) your chances in a crowded inbox, how to stay relevant to a journalist over time, and the small details that can make their job easier.

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