Inside the Chicago Magic Round Table

Inside the Chicago Magic Round Table

From Discourse in Magic by Jonah Babins and Tyler Williams

April 12, 2026 · 24 min

About this episode

Jonah Babins shares insights from his business lecture at the Chicago Magic Round Table, focusing on systems for scaling a magic career.

In this special episode, Jonah Babins shares a “meaty” excerpt from his recent business lecture delivered to the Chicago Magic Round Table . Recorded while Jonah was in the midst of a residency at the Chicago Magic Lounge (654 Club) , this session skips the tricks and goes straight to the systems that allow a performer to scale from a hobbyist to a high-earning professional. Jonah breaks down the exact philosophy they use at the Toronto Magic Company . While the full lecture covers everything from t-shirts to thumb tips, this episode focuses on the “engine” of your business: how you handle leads, how you optimize your time, and when it’s finally time to ditch the spreadsheet for something more powerful. What You’ll Learn in This Episode The Chicago Residency: Jonah’s experience performing close-up in the legendary 654 Club and the unique energy of the Chicago magic scene. Systems vs. Software: Why you shouldn’t buy a CRM until your current system is “breaking” from too much success. The “Fast Talker” Philosophy: Why Jonah pushes the pace during business lectures and how to absorb high-level strategy without getting…

People in this episode

Host: Jonah Babins

Topics covered

  • business systems
  • lead management
  • performance
  • Chicago magic scene
  • AI in magic

Keywords

  • magic
  • business lecture
  • lead management
  • performance systems
  • AI in magic

Mentioned in this episode

Organizations: Toronto Magic Company

Places: Chicago, Toronto, Chicago Magic Lounge, 654 Club

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