Trading Places: Jonah Babins with The Magic Guys

Trading Places: Jonah Babins with The Magic Guys

From Discourse in Magic by Jonah Babins and Tyler Williams

March 19, 2026 · 1h 9m

About this episode

Jonah Babins joins The Magic Guys for a crossover episode discussing his business and the magic podcasting landscape.

This week, Discourse in Magic looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat down with Josh Norbido and Nick Kay —better known as The Magic Guys —on their popular Australian-based livestream and podcast. The Magic Guys actually “robbed” Jonah of the FSM Award for top Magic Podcast this year, but there are no hard feelings here. Their show is famous for its high energy, active YouTube community, and hilarious banter, making this one of the most engaging “crossover” episodes yet. In this session, Josh and Nick grill Jonah on the inner workings of his business, his performance schedule, and his philosophy on growth. What You’ll Learn in This Episode The Toronto Magic Company Story: How Jonah built a brand that doesn’t just book him, but manages a roster of talent across the city. The FSM Rivalry: A behind-the-scenes look at the friendly competition between the top magic podcasts in the industry. The “Anti-Budget” Strategy: Why Jonah believes asking a client “What is your budget?” is one of the biggest mistakes you can make on a sales call…

People in this episode

Host: Jonah Babins

Guests: Josh Norbido, Nick Kay

Topics covered

  • magic podcasting
  • business management
  • community building
  • performance strategy
  • friendly competition

Keywords

  • magic
  • podcast
  • business strategy
  • community
  • performance
  • FSM Award
  • livestreaming

Mentioned in this episode

Organizations: The Magic Guys, Toronto Magic Company, FSM Award, Discord

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