About this episode

Ellen Mackenzie discusses how to achieve a six-figure income as a social media manager through simplified business strategies.

Scaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000, and $2,500/month) to hit six figures, why simplicity is your biggest competitive advantage, and the mindset shift that changed how I run my entire business. In this video: ✨ The exact client math behind a $100K social media management business ✨ Why offering fewer services actually makes you more money ✨ The lean tech stack and business structure that keeps things simple ✨ How to stop overcomplicating your path to six figures ✨ The permission slip you didn't know you needed 🎯 FREE TRAINING Learn how I sign high-paying clients and build a scalable social media business: https://www.ellenmackenzie.com/freewebinar 💕 Thank You to Rella for sponsoring the podcast Use code ELLEN for 10% off your subscription: 👉 https://getrella.com/?via=ellen xx Ellen ____________________________________________________ 🔗 //LINKS (ad affiliates) // Camera: https://geni.us/iPjpAt Lens: https://geni.us/kNkJOx Full list of tools & software I use: https://www.ellenmackenzie.com/tools // WORK WITH ELLEN // Join the Dishing…

People in this episode

Host: Ellen Mackenzie

Topics covered

• social media management
• freelancing
• business scaling
• client acquisition
• mindset shift

Keywords

• social media manager
• six figures
• client math
• business structure
• competitive advantage

Sponsors

Rella

Mentioned in this episode

Organizations: Dishing up Digital School, the lfg mastermind

Products: SMM template bundle, Ellen's book

More episodes of Dishing Up Digital with Ellen Mackenzie

• the truth about UGC… here’s what to do instead (2026) · April 10, 2026 · 32 min
• I Made $74K in 3 Months… But There’s a Problem · April 4, 2026 · 36 min
• what’s inside a $3k/month social media management package · March 20, 2026 · 19 min
• Is Notion Really Worth It? My Honest Review as a Social Media Manager · March 8, 2026 · 16 min
• The 3 things that scaled my social media business · February 27, 2026 · 21 min
• The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers · January 31, 2026 · 16 min

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