what’s inside a $3k/month social media management package

About this episode

Ellen Mackenzie breaks down the components of a $3k/month social media management package and discusses how to effectively position and structure your business for premium pricing.

If you’ve been overdelivering, overposting, and still undercharging… this is probably why. In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there. Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business. We’re covering: ✨ What a $3k/month SMM retainer realistically includes ✨ Why you don’t need daily posting or endless deliverables ✨ How to structure content (without burning out) ✨ What premium clients actually expect from you ✨ The 3 things that actually allowed me to increase my rates If you’re serious about landing $3k–$5k clients consistently, I’m hosting a free training where I break down the full framework 👇 🎓 FREE TRAINING SERIES From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates: https://www.ellenmackenzie.com/private-podcast 💕 Thank You to Rella for sponsoring this video Use code ELLEN for 10% off your subscription: 👉 https://getrella.com/?via=ellen xx Ellen 🔗 //LINKS (ad affiliates) // 30% off the planning template I use…

People in this episode

Host: Ellen Mackenzie

Topics covered

• social media management
• premium pricing
• client expectations
• business structure
• content strategy

Keywords

• social media management
• premium clients
• pricing strategy
• content structure
• client expectations

Sponsors

Rella

Mentioned in this episode

Organizations: Instagram, Productivity Method

Products: planning template, camera, lens

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