Katarina Batina - Making big bets with design

About this episode

Katarina Batina discusses how top designers influence strategy at companies like Shopify.

How do the best designers shape strategy at companies like Shopify? That’s what today’s episode with Design Director Katarina Batina is all about. Some highlights: Balancing metrics and vision Redesigning the shopping cart UX Taking a big bet on the shopping feed How product strategy has changed with AI How to get people excited about your ideas How to make sure you don't overcook your app a lot more Katarina mentioned John Rundle and Luke Dupont

People in this episode

Host: Ridd

Guest: Katarina Batina

Topics covered

• design strategy
• user experience
• AI in product design
• shopping cart redesign
• product strategy

Keywords

• design
• strategy
• user experience
• AI
• shopping cart
• product design
• metrics
• vision

Mentioned in this episode

Organizations: Shopify

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