
Tommy Geoco - The state of the design industry right now
From Dive Club 🤿 by Ridd
May 19, 2026 · 1h 0m · Episode 165
About this episode
Tommy Geoco discusses the current state of the design industry, focusing on AI workflows and emerging trends.
Over the last few months, Tommy Geoco has went on site to study today’s top design teams (Vercel, Perplexity, Metalab, Ramp, etc.). So this week’s episode is a deep dive into all of the trends he’s seeing around AI workflows and where design is headed next. Some highlights: Why 59% of designers build their own tools Tommy’s current tool stack for AI design work What signals show AI fluency in job interviews Why internal tool building is the new career path Why now is the best time to grow in the design community How design workflows have become creative director roles a lot more Ben Blumenrose (mentioned as having good insights on design)
People in this episode
Host: Ridd
Guest: Tommy Geoco
Topics covered
- design industry trends
- AI workflows
- tool building
- career paths in design
- design community growth
- creative director roles
Keywords
- design teams
- AI design
- tool stack
- job interviews
- internal tools
- design workflows
- creative roles
Mentioned in this episode
Organizations: Vercel, Perplexity, Metalab, Ramp
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- Katarina Batina - Making big bets with design · May 12, 2026 · 55 min
- Rafa Conde - Make your designs memorable · May 5, 2026 · 59 min
- Polly D’Arcy - Going from IC to VP of Design at Wealthsimple · April 28, 2026 · 55 min
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