The Hidden Art of CPG Formulation: Secrets from Leyline Labs

The Hidden Art of CPG Formulation: Secrets from Leyline Labs

From Drink Up by Samuel Anderson

May 16, 2026 · 56 min · Season 4 · Episode 12

About this episode

Charlotte Mizrahi and Matthias Laudico discuss the intricacies of CPG formulation and product development.

Join us for an insightful discussion with Charlotte Mizrahi and Matthias Laudico of Leyline Labs as they share their expertise in product development, formulation, and the complexities of bringing wellness products to market. Learn about the importance of holistic thinking, the role of formulation in brand success, and practical advice for startups in the CPG space.

People in this episode

Host: Samuel Anderson

Guests: Charlotte Mizrahi, Matthias Laudico

Topics covered

  • CPG formulation
  • product development
  • wellness products
  • startup advice
  • holistic thinking

Keywords

  • CPG
  • formulation
  • wellness
  • product development
  • startups

Mentioned in this episode

Organizations: Leyline Labs

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