S7 | Ep 19 | Technology Is Easy, People Are Hard with Marion Shaw, Senior Director, Data Analytics and Data Management at Cencora
About this episode
The episode discusses the importance of building a genuine data culture as a people and process problem, featuring insights from Marion Shaw's new book.
In Episode 19 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by Marion Shaw, Senior Director, Data Analytics and Data Management at Cencora, where they discuss why building a genuine data culture is a people and process problem rather than a technology one, and what it actually takes to embed trust, curiosity and business value into how an organisation works with data. The conversation centres on Marion's new book, Why Data Culture Matters, and digs into why trust is the single attribute with the biggest ripple effect on a data culture, plus the "AI paradox" — why people distrust their own data yet blindly trust the same data when an AI hands it back to them. They also discuss: Why so many organisations pour money into technology yet still fail to see the returns. What Why Data Culture Matters covers, and who Marion wrote it for. How data culture should reflect and be built around a company's existing business culture. Why there is no universal blueprint for data culture — every organisation's version looks different. How giving people access to data without teaching them to interpret it undermines self-serve initiatives. How trust is built through…
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