S7 | Ep 4 | Why Data & AI Transformation Fails Without Decision Transformation with Peter Everill, Head of Data Product at IAG Loyalty

About this episode

The episode discusses the importance of linking data and AI transformation to decision-making to enhance business performance.

In Episode 4, of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Peter Everill, Head of Data Product at IAG, where they discuss why most organisations still invest heavily in data, analytics and AI capabilities without ever connecting that work to the handful of decisions that truly move business performance. They break down why the future of data transformation is really decision transformation, sharing a practical five-layer framework that links performance visibility, root cause, budget trade-offs, automated decisioning and enterprise optimisation directly to P&L impact, which includes; Why the real purpose of data and AI is not building outputs, but improving the decisions that materially change business performance. How Peter’s career shifted from historical reporting into transforming decisions and workflows that directly influence operating models. Why the biggest capability gap in most organisations is linking technical capability to strategy, commercial priorities and P&L outcomes. How starting with business decisions instead of tools helps avoid the common trap of capability-first transformation. Why stakeholder requests that cannot be…

People in this episode

Host: Kyle Winterbottom

Guest: Peter Everill

Topics covered

• data transformation
• AI capabilities
• decision making
• business performance
• enterprise optimization

Keywords

• data transformation
• AI
• business decisions
• performance visibility
• enterprise value

Mentioned in this episode

Organizations: IAG Loyalty

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