The Engagement Fix 1: Are Your Emails Being Seen?

The Engagement Fix 1: Are Your Emails Being Seen?

From Easy Email Marketing with Yael Keon by Yael Keon

March 29, 2026 · 18 min · Season 1 · Episode 153

About this episode

In this episode, Yael Keon discusses the importance of email deliverability and engagement, outlining foundational steps to ensure emails are seen by subscribers.

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen? This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam. You'll learn: The four engagement steps every subscriber moves through (and why most people are skipping the first one) Why deliverability is a quiet problem and the tools you can use to check yours right now How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem. Deliverability issues are fixable and most of…

People in this episode

Host: Yael Keon

Topics covered

  • email engagement
  • deliverability
  • email marketing
  • subscriber behavior
  • email design

Keywords

  • email deliverability
  • engagement steps
  • email design
  • send frequency
  • segmentation

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