The Engagement Fix 2: Why Is Nobody Opening My Emails?
From Easy Email Marketing with Yael Keon by Yael Keon
April 6, 2026 · 18 min · Season 1 · Episode 154
About this episode
In this episode, Yael Keon discusses the factors affecting email open rates beyond just subject lines and offers strategies to improve engagement.
Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on. This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy. You'll learn: The six factors that impact your open rates that most people never think about Why sending more frequently can actually improve your overall engagement numbers How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
People in this episode
Host: Yael Keon
Topics covered
- email marketing
- open rates
- engagement
- automations
- email strategy
- subject lines
Keywords
- open rates
- email engagement
- email marketing strategies
- automated emails
- email frequency
- subject line optimization
More episodes of Easy Email Marketing with Yael Keon
- The Ultimate Email Marketing Shortcuts · June 1, 2026 · 16 min
- Email Writing is not Email Marketing · May 17, 2026 · 20 min
- The Engagement Fix 4: How Do I Increase Sales Conversions? · April 19, 2026 · 15 min
- The Engagement Fix 3: Where Are All the Clicks? · April 12, 2026 · 18 min
- The Engagement Fix 1: Are Your Emails Being Seen? · March 29, 2026 · 18 min
- The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now · March 22, 2026 · 33 min
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