Easy Email Marketing with Yael Keon

If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy. You'll learn: Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault) What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing) The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive. The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Watch the free mini training Beyond Words: The framework that shows you why your emails aren’t working (and what to do about) Join Engaging Emails 1-1 Consulting See omnystudio.com/listener for privacy information.

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action. You'll learn: Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too) The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty How email automations achieve 332% higher click rates and what that means for your strategy One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?" Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen? This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam. You'll learn: The four engagement steps every subscriber moves through (and why most people are skipping the first one) Why deliverability is a quiet problem and the tools you can use to check yours right now How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem. Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff. But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human. In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust. You'll learn: Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply How to use external research in AI without accidentally publishing made-up statistics The overlooked goldmine sitting in your existing content (and how to feed it to your AI) A simple way to weave your real stories, opinions, and personality into AI-generated content How to build a checking skill that reviews your content against your brand before you hit publish The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7? This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create. You'll learn: The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does How to think about AI as a marketing department rather than just a tool you prompt Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series. If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience. You'll learn: Why helpful emails still matter (even with AI everywhere) The trust gap AI can't fill—and how you can Five types of helpful content that AI simply can't replicate Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information? That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics. So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action.   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway. Both approaches sabotage your email marketing. In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales. You’ll learn: Why starting from scratch every year is exhausting and unnecessary How to plan your emails without locking yourself into rigid schedules What to focus on first so you are not drowning in email projects How to avoid shiny objects and keep email aligned with your actual goals How to keep your plan realistic, achievable AND flexible Plus my approach to planning each year, each quarter and each month. The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun. You’ll learn practical hacks to: How to reconnect with why you’re doing email in the first place (and why that’s your secret fuel) A simple way to break down your email marketing so it stops feeling like Mount Everest Practical routines that work with your brain, not against it Quick novelty tricks that spark interest when you’re feeling stuck How to turn “tech roadblocks” into two-minute fixes instead of two-hour spirals Why body doubling works wonders for getting emails out the door When you understand what your brain needs - clarity, choice, novelty, support…. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly… but they help every type of business owner make consistent progress. Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at yaelkeon.com/experience before doors close Friday   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective. You’ll learn: The 7 foundations of a high-performing email promotion (before you even write the offer) Smart ways to build urgency without sleazy pressure tactics 10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns 5 powerful email “swaps” to stand out from the salesy noise Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes. Next step: If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead. Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table. You'll learn: Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead) How to flip your messaging from apologetic to confident – without being pushy or salesy The sweet spot for welcome series length and why one email never cuts it Simple call-to-action fixes that turn browsers into buyers Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you. In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase. In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to provide a great online experience. Listen in to hear how Kyla: Ensures her members are supported through onboarding, regular updates and smooth transitions across memberships as kids age up Manages tagging and segmenting an audience with customers moving into different life phases Consistently creates a significant amount of content every week Has used her deep understanding of who her target customer is to grow Mealtimes to where it is today. Dr Kyla is a Paediatric Dietitian, Mum of 2 and founder of the online subscriptions, Baby Mealtimes, Toddler Mealtimes and Family Mealtimes. She has a PhD in childhood weight management and has worked extensively with selective eaters. Dr Kyla is passionate about developing balanced relationships with food, and fostering positive mealtime experiences for the whole family. Visit Mealtimes at www.mealtimes.com.au or follow Dr Kyla on Instagram @dr_kyla   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void. In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps. You’ll: Get the latest open, click and conversion rate benchmarks Know instantly if you are performing below average, on average or excelling Get specific advice on what to focus on if you aren’t doing so well (or what you can do next if you are!) You’ll walk away knowing exactly which metric needs your attention first and have a clear idea on where to start improving your email engagement immediately. Want to take the quiz version? I’ve built an engagement quiz for you covering the above and more. Take it at: yaelkeon.com/emailquiz - no email address required to see your results! References: Klaviyo Email Marketing Benchmarks MailerLite Email Marketing Benchmarks Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!). You'll discover: Why personal letter-style emails are creating deeper connections with subscribers How to tap into seasonal emotions rather than just seasonal timing The surprising return of digest-format emails (and why they're working again) Quick-win educational content that provides instant value User-generated content features that build powerful social proof It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls. And don’t forget to check out the accompanying blog to episode here to see some practical examples. Want more? Learn more about how to get engagement with your emails in Engaging Emails.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.