Easy Email Marketing with Yael Keon

If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are three questions worth asking. And once you start using them, you'll never approach email the same way again. These questions work at every level of your email marketing: from your big picture strategy all the way down to the individual email you're about to send. They cut through the noise and get you clear on what your emails need to do. You'll learn: The one question that stops you writing emails that feel "valuable" but completely miss the mark Why every email needs to ask something of your subscriber (even when it has nothing to do with buying) How to reverse-engineer your email content from the outcome you want, so nothing you send is wasted effort Most email marketing advice focuses on what to write. These three questions are about what to think before you write anything. They push you to get clear on who you're talking to, what you need them to do, and what is standing between them and a yes. The result? Emails that feel relevant, build a genuine two-way relationship, and move people toward your offer. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get the Free Mini Training: Beyond Words Join Engaging Emails 1-1 Consulting See omnystudio.com/listener for privacy information.

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time. This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win. In this episode I cover: What Gmail, Apple Mail, and Outlook are doing with AI filtering right now Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation Seven practical strategies to keep your emails visible and valued The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts. This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”. Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it You’ll learn: Why classic lead magnet advice is falling flat (and what to check before you scrap yours) How to tell if your issue is traffic, conversion, or relevance The lead magnet types I’m testing instead of just creating another PDF How I’ll be measuring success beyond list size (hello, engagement and sales) For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle. If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles (How meta is that!)   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: How to use a second form after signup to collect powerful segmenting data without scaring people off A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested The “everything template” method to design once and reuse content blocks again and again Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter. In this episode, I’m sharing six practical ways you can use AI to make your email marketing easier, more creative and more effective. From idea generation to research to subject lines and of course the emails themselves. Plus, I’ll share the one thing I never let AI do because your voice and experience will always matter more than any tool. When you use it well, AI becomes your creative sidekick, not your competition. Want more? Join my free training The AI Email Formula happening on November 12th. Learn more at yaelkeon.com/ai Get the prompts from this episode in the companion blog post here   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in. How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three? In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome series from a dreaded writing marathon into your most engaging subscriber journey. No more staring at blank screens wondering how to fill another email without repeating yourself. You'll discover: The three key questions that determine your welcome series strategy Six fresh email ideas that combat limiting beliefs and show what’s possible How to put a new twist on social proof and decision making emails And how to weave in your all important your call to action naturally. What you'll realise: Your welcome series isn't just about introducing yourself - it's about guiding new subscribers through a strategic journey creates a feeling of autonomy over their decision making process.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting  See omnystudio.com/listener for privacy information.

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift! In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything. You'll learn: Why magnetic marketing should attract AND repel the wrong people The good reasons people unsubscribe (and why you shouldn't take them personally) The not-so-good reasons that actually need your attention When unsubscribe rates become a real concern vs. when they're perfectly normal How to focus on the metrics that actually matter for your business growth Why trying to please everyone will hurt your conversions and sales You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words. In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted. You'll discover: Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim The "social capital" approach to content creation that builds trust before you sell Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think) Specific tactics for boosting opens and clicks beyond just good subject lines The LIFT model for sales conversions Why automated emails generate 320% more revenue than regular campaigns How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation. Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver. Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap. If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025. Learn more at yaelkeon.com/engage.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.