About this episode

Megan chats with Shruthi about using AI strategically in food blogging to enhance workflows and maintain originality.

Megan chats with Shruthi about using AI beyond basic prompting, building smarter workflows, and protecting your unique voice as a food creator. Founder of Urban Farmie (vegetarian-global niche, 2M visits a year, AP syndicated). I spent 12 years at the Boston Consulting Group (BCG) and left as a Partner in February to run the food business full-time. Stanford MS-MBA, former engineer, TED speaker on food systems. I also just launched Mise en Claude, a Substack on how working food bloggers can use Claude as part of their operating system. Summary & Takeaways Most food bloggers use AI as a simple writing tool. Shruthi explains why the biggest gains come from treating AI as a strategic business partner instead. This episode explores project-based AI systems, prompt maintenance, voice development, and practical ways to use AI without sacrificing originality or expertise. Key Topics Discussed: - Organize AI projects by purpose to prevent instruction overload. - Review and clean AI project instructions every month. - Use AI for repeatable tasks, not strategic business decisions. - Define your voice before teaching AI to replicate it. - Build systems that protect lived experience and…

People in this episode

Host: Megan Porta

Guest: Shruthi Baskaran-Makanju

Topics covered

• AI in food blogging
• strategic business use of AI
• voice development
• project-based AI systems
• workflow optimization

Keywords

• AI
• food blogging
• workflows
• originality
• business strategy
• voice development

Mentioned in this episode

Organizations: Urban Farmie, Boston Consulting Group, Stanford, Mise en Claude

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