About this episode

Megan chats with Sandie Markle about the importance of structured content for recipes and its impact on discoverability beyond Google.

Megan chats with Sandie Markle about why recipes are not showing up on Google, how search behavior is changing, and why structured content matters for the future of food blogging. Sandie Markle is a food tech consultant and content strategist who helps food creators turn their recipes into long-term, reusable assets. With over a decade of experience working with recipe platforms and content teams, she specializes in structured content, discoverability, and content systems. Through her company Blueberri, she supports creators in building content that can be reused, shared, and monetized across platforms. She's currently writing Create Once, Share Everywhere™, a book focused on helping creators build more sustainable content systems. Experienced food bloggers cannot rely on Google traffic alone anymore. In this episode, Sandie explains why recipe content has more value when it is properly structured, organized, and ready for platforms beyond search, including AI tools, meal planning apps, voice assistants, and brand partnerships. Key Topics Discussed: • Structured recipe content creates opportunities beyond Google. • Fill in every useful metadata field in your recipe card. • Your…

People in this episode

Host: Megan Porta

Guest: Sandie Markle

Topics covered

• SEO
• recipe content
• structured content
• food blogging
• discoverability
• content systems

Keywords

• recipes
• Google traffic
• structured content
• food blogging
• content strategy
• metadata
• content library

Mentioned in this episode

Organizations: Blueberri

Books & works: Create Once, Share Everywhere™

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