About this episode

Megan discusses strategies for navigating a significant drop in traffic and revenue with guest Taryn Solie, focusing on business simplification and the use of video and AI.

Megan chats with Taryn Sol ie about navigating traffic declines, revenue loss, video, AI and business simplification as an experienced food blogger. Taryn has been blogging at Hot Pan Kitchen since 2018 and began the Grill Like A Mother podcast in 2022. She participated in several of Megan's masterminds and worked behind the scenes at EBT before stepping into the role of community manager. Taryn loves bringing her knowledge and connections to the EBT community to help other food bloggers reach their goals! In her downtime, she enjoys hiking, reading, and spending time with her husband, twin boys, and their labradoodle, Pretzel. Things are shifting quickly for food bloggers, and pretending everything is business as usual is not helpful. In this episode, Megan shares what it has looked like to navigate a 40 percent ad revenue drop, simplify her business, lean into video, use AI more intentionally and make decisions that feel both strategic and aligned. Key Topics Discussed: • Stop relying on Google traffic as your only growth engine. • Let the data guide your next move, but do not ignore your gut. • Use video to strengthen your brand beyond the blog. • Cut tools, tasks and expenses…

People in this episode

Host: Megan Porta

Guest: Taryn Solie

Topics covered

• traffic decline
• revenue loss
• business simplification
• video content
• AI in business
• food blogging

Keywords

• traffic decline
• ad revenue drop
• business simplification
• video marketing
• AI tools
• food blogging strategies

Mentioned in this episode

Organizations: Hot Pan Kitchen, Grill Like A Mother, EBT

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