About this episode

Lou Rice shares her journey of building Strapsicle into a global eCommerce brand from a maternity leave idea.

What does it actually take to launch a product-based eCommerce business from scratch, scale it to over 400,000 customers, land in 170 Officeworks stores, crack Amazon US, and run a live Kickstarter campaign, all while raising a family from the other side of the world? In this episode of eCommerce Australia, Ryan Martin from Remarkable Digital, sits down with Lou Rice, Co-Founder of Strapsicle, the silicone Kindle and e-reader strap brand that went from a 2am maternity leave idea to a globally recognised eCommerce brand in under four years. Lou gets refreshingly honest about the messy middle of building a product business: the overstock nightmares, the borrowed money, the Amazon learning curve, and why she thinks most Australian eCommerce founders move too slowly on international expansion. If you sell physical products online, whether on Shopify, Amazon, or both, this episode is packed with hard-won tactical and strategic insights. The Strapsicle origin story : how a dropped Kindle at 2am became a 400,000-customer brand Launching a Kickstarter campaign : why Lou chose crowdfunding and what it takes to run one successfully Amazon US in 4 months : Lou's approach to international…

People in this episode

Host: Ryan Martin

Guest: Lou Rice

Topics covered

• eCommerce
• product launch
• international expansion
• crowdfunding
• scaling business
• brand community

Keywords

• eCommerce
• Strapsicle
• Kickstarter
• Amazon
• Officeworks
• international expansion
• crowdfunding
• product business
• brand community

Mentioned in this episode

Organizations: Strapsicle, Amazon US, Officeworks

Places: Australia, Kickstarter

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