About this episode

Kyall and Maku Fenaroli discuss their journey in building Maku The Label, an art-led fashion brand, and the challenges they faced in eCommerce.

Building an Art-Led eCommerce Fashion Brand: Kyall & Maku Fenaroli on Maku The Label In this episode, Ryan sits down with Kyall and Maku Fenaroli, the husband-and-wife team behind Maku The Label , an art-centric fashion brand that's gone from Maku painting designs on blank t-shirts to landing David Jones as a stockist, all in under 18 months. Maku spent over a decade in finance before turning her lifelong passion for art into a business. Kyall left a career as a plumber and general manager in construction to run the operations side full-time. Together they've built a brand defined by original artwork, rapid organic growth, and a willingness to make big, fast calls, including ripping up their entire fulfilment model mid-flight. This one's a masterclass in scrappy growth, knowing when to change your model, and what it actually takes to go from side hustle to major retail partner. From side hustle to Style Runner in four months Maku started printing her art on blank tees with zero branding, just a decision to stop buying t-shirts she didn't love. Four months later they landed Style Runner, their first major stockist, before either of them had heard of an SSCC barcode. Why they…

People in this episode

Host: Ryan Martin

Guests: Kyall Fenaroli, Maku Fenaroli

Topics covered

• eCommerce
• fashion
• art
• business growth
• entrepreneurship
• customer experience

Keywords

• eCommerce
• fashion brand
• art-centric
• customer experience
• business model
• growth strategy
• fulfilment model

Mentioned in this episode

Organizations: Maku The Label, David Jones, Style Runner, 3PL

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