Meta Masterclass with Adele Elliott - Chain Social

About this episode

In this episode, Ryan Martin interviews Adele Elliott from Chain Social about effective Meta advertising strategies and metrics.

FREE AIO AUDIT - Comment AIO Audit here Connect with Adele on LinkedIn Here Get in touch with Chain Social Here Meta Masterclass with Adele Elliott from Chain Social In this episode, Ryan sits down with Adele Elliott, Digital Director at Chain Social — a fashion, beauty and lifestyle paid performance agency with a team of 22 (all female!). Adele recently presented a Meta Masterclass at the Social Summit, and this episode is a deep dive into everything she covered and more. Whether you're running your own ads or working with an agency, this one is packed with practical, no-fluff strategy. What We Cover The four metrics that make or break your Meta ads Adele breaks down the four numbers every brand needs to know — average order value, CPM, link click-through rate, and conversion rate — and explains exactly what it means when each one is off. The netball analogy that changes how you think about ad sets Stop turning off your highest-spending ad. Adele explains why that ad is your "centre" — and why pulling it kills the whole team. Creative: quantity, quality, and what actually wins Two new ads per ad set per week is the minimum. Only 10–20% will become winners. Here's how…

People in this episode

Host: Ryan Martin

Guest: Adele Elliott

Topics covered

• Meta advertising
• ad performance metrics
• creative strategy
• persona targeting
• digital marketing

Keywords

• Meta ads
• average order value
• CPM
• link click-through rate
• conversion rate
• ad sets
• creative strategy
• persona targeting

Mentioned in this episode

Organizations: Chain Social, Meta

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