2 Bootstrapped D2C Brands, 1 CEO

2 Bootstrapped D2C Brands, 1 CEO

From Ecommerce Conversations by Practical Ecommerce

May 29, 2026 · 30 min

About this episode

Eric Steckling discusses his experiences running two D2C brands, Brio and Ollie, and the challenges and opportunities they present.

For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider. Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two. For an edited and condensed transcript wi...

People in this episode

Guest: Eric Steckling

Topics covered

  • direct-to-consumer brands
  • entrepreneurship
  • product challenges
  • oral care
  • business acquisition

Keywords

  • D2C
  • entrepreneur
  • Brio
  • Ollie
  • product challenges
  • oral care
  • beard trimmers
  • teeth-whitening

Mentioned in this episode

Organizations: Brio, Ollie

Products: beard trimmers, teeth-whitening strips, oral care

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