2 Bootstrapped D2C Brands, 1 CEO

2 Bootstrapped D2C Brands, 1 CEO

May 29, 2026 · 29 min

About this episode

Eric Steckling discusses his experiences running two D2C brands, Brio and Ollie, and the challenges and opportunities they present.

For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider. Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two. For an edited and condensed transcript wi...

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