Chord Commerce CEO on Pivoting to Data

About this episode

Bryan Mahoney discusses the evolution of Chord Commerce and the importance of data consolidation for merchants.

When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution. The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for ...

People in this episode

Host: Practical Ecommerce

Guest: Bryan Mahoney

Topics covered

• ecommerce
• data consolidation
• headless commerce
• merchant tools
• platform pivot

Keywords

• Chord Commerce
• Bryan Mahoney
• ecommerce platform
• data tools
• headless structure

Mentioned in this episode

Organizations: Chord, Practical Ecommerce

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